It's all too easy to think that optimization in B2B marketing is about simple tweaks – changing some copy here and there, trying out a new campaign or testing new accounts or markets.
But driving demand and generating leads is much more than just getting form fills. You need to hit them with a compelling offer, win enough trust to capture their contact details and then engage them multiple times to get them ready for sales.
Brought to you in partnership with ON24, read "How to Optimize Lead Acquisition" to learn:
How you can assess the performance of each of your channels to optimize for impressions and clicks.
The key factors that boost the performance of your landing pages.
How to optimize your webinar attendance rate.
How optimizing for engagement can turn more of your contacts into qualified leads.
Get the tools you need to exceed customer expectations and stay ahead of the competition – download this resource now!